Futsal Imviso

Sao Paulo, Brazil


From South America in the 1930’s to Imviso, how was born the Futsal brand passion..

Football, in Brazil, is everything. Brazilians are born with a ball at their feet. It doesn’t matter if they live in favelas, on the beach, in the North or in the South. Everyone plays football. It’s an inherent part of the life of most Brazilians. Football means friendship, sharing, laughing, crying, hugging, kissing, loving. Values similar to those that Decathlon promotes.

And it was none other than Brazil where Decathlon held its first Futsal Cup, in 2019.

More than 29,000 children from public and private schools had the privilege of participating in this free championship organized by Decathlon. The only requirement to participate was to bring 1kg of non- perishable food, which was collected and donated to the Solid Rock Brasil Institute, as a tangible example that for us, sport and solidarity go hand in hand.

And it was a roaring success. For two months, thousands of people were able to watch the matches, with entire families supporting their children, nephews, grandchildren, brothers and sisters. But why futsal and not traditional football or any other sport? As Diego Dicredo, Events & Partnerships Manager at Decathlon, explains, “futsal is currently the most practiced sport in schools and we want to continue promoting the sport through integration, providing unique experiences for athletes and their families”.

The event also saw the formal launch of IMVISO, Decathlon’s own brand focused 100% on futsal, which makes all its products in Brazil. As Danilo Silva, the brand’s director in Brazil, explains, “IMVISO was created to meet the demands of Brazilian athletes. From the beginner to the professional, the idea is to give everyone the highest performing products at the best value for money”.

With this we closed an incredible event, where sport, family and solidarity prevailed, fundamental pillars of the values that Decathlon seeks to promote to the world. COVID-19 permitting, the idea is to hold these events on a more frequent basis, where sport is used as a social tool to unite people around health and entertainment.

Futsal Imviso
Futsal Imviso

History of futsal

Football in South America is passion, friendship and loyalty. It’s shouting to the neighbour from your window to ask if they want to go out and play in the street. The dirt street. That’s football in South America. And that’s how futsal was born in Montevideo (Uruguay) in the 1930s. Juan Carlos Ceriani (a school teacher in Montevideo), worried about his students playing football in the street outside the school with cars speeding by, decided to invent a new type of football, one with different rules, one that could be played inside the school rather than out in the street, protected from dangers and accidents. This is how he created futsal, by trying to adapt the rules of football to the school’s small indoor multi-use pitch. But he also borrowed ideas from other sports, making the goalkeepers adopt the rules of water polo, using the same pitch measurements as handball (40x20m) and copying the rule of basketball whereby the game is stopped once the ball has left the court.

And so this teacher came up with a whole new way of playing his beloved football, extremely popular in the streets of Uruguay at the time after the country’s national football team won the first World Cup in history.

Much has changed in futsal since then, from the rules and institutions, to the players and the coaches. But the world’s best futsal team remains unchanged: Brazil. Besides winning the first Futsal World Cup, the country has kept its crown as king of this sport throughout the years, their five World Cups making them the most successful futsal team in history.

June 2021