Augustin: On two wheels, 
great pleasure 
when people see you! 

Augustin Vian confesses: “Everything happened by surprise”. The story starts in 2013 when Triban created yellow neon jackets. A New step in 2015: the brand adds reflective elements. Very much visible but not conform to compulsory standards: “We are very respectful with the market security standards… but no more than this”. In 2018, surprise: the yellow neon jackets sales became more numerous than the other colors ( black, blue, red). “ Very much surprised by this unexpected success of the unusual and not very popular color ( yellow neon), we quickly asked our cyclists customers”. The result: yellow neon was a great color to be visible by cars, they felt more secure cycling with this jacket. Security suddenly was higher than the style! “We challenged ourselves: it was easy to create visible clothes but we had to optimize their efficiency.”

Then the brand followed… the European norm EN 1150: ”Concerning visibility, the norm has a high level of requirement.” To reach it, we had to re-design the jacket respecting a restrictive bill of specifications: 4 000 cm2 of fluorescent surface and 1 000 cm2 of the reflective surface. We could then guarantee 360-degree visibility for cyclists, day or night. Engineers, creators, designers: The Triban teams put all its energy to win the norm challenge. Concerning the reflective part, the brand decided to exceed 10 % of the norm recommendations. “With Wim Van Hoecke and Ronan Bernard, our products managers, we have doubled the required yellow neon surface and even tripled the reflective zones!” said Augustin with enthusiasm.